The Kershaw Law Firm P.C.

1. Introduction

Welcome to The Kershaw Law Firm P.C. (hereinafter "the Firm," "we," "us," or "our"). We are committed to protecting the privacy and security of the personal information of our clients, website visitors, and other individuals with whom we interact. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [YourWebsiteAddress.com] (the "Site"), engage our legal services, or otherwise interact with us.

Please read this Privacy Policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services. We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

2. Information We Collect

We may collect personal information from you in a variety of ways, including, but not limited to, when you visit our Site, register on the Site, fill out a form, respond to a survey, communicate with us via email or phone, or in connection with other activities, services, features, or resources we make available.

2.1. Personally Identifiable Information (PII)

We may collect personally identifiable information, such as:

• Contact Data: Your name, postal address, email address, telephone number, fax number.
• Identification Data: Date of birth, government-issued identification numbers (e.g., passport number, driver's license number, social security number - collected only when necessary for legal services and with appropriate safeguards).
• Professional Information: Your job title, employer information, professional affiliations.
• Financial Data: Bank account and payment card details (for processing payments for services, typically handled by secure third-party payment processors).
• Case-Specific Information: Any information you provide to us in the context of seeking or receiving legal advice and representation, which may include sensitive personal information related to your case, background, family, employment, or financial situation. This information is subject to attorney-client privilege and strict confidentiality rules.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

2.2. Non-Personally Identifiable Information / Usage Data

We may also collect information that does not directly identify you when you interact with our Site. This information may include:

• Log and Usage Data: Your browser type, operating system, Internet Protocol (IP) address, device information, pages visited, time spent on pages, links clicked, and the referring URL.
• Cookie Data: Information collected through cookies, web beacons, and other tracking technologies. Please see Section 4 ("Cookies and Tracking Technologies") for more details.

We may collect this information directly from you or from third-party sources, such as public databases, joint marketing partners, social media platforms, or other third parties, as permitted by applicable law.

3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you to:

• Provide, operate, and maintain our legal services and our Site.
• Establish and manage our attorney-client relationship with you.
• Process your requests, inquiries, and applications.
• Communicate with you, including responding to your comments, questions, and requests; providing customer service and support; and sending you technical notices, updates, security alerts, and administrative messages.
• Process transactions and send you related information, including confirmations and invoices.
• Improve our Site, services, marketing, client relationships, and experiences.
• Personalize and improve your experience on the Site.
• Send you marketing and promotional communications (where permitted by law and with your consent, if required). You may opt-out of receiving these communications at any time.
• Comply with our legal and ethical obligations, including but not limited to, conflict checks, anti-money laundering requirements, and court orders.
• Protect the rights, property, or safety of the Firm, our clients, or others.
• Investigate and prevent fraudulent transactions, unauthorized access to our services, and other illegal activities.
• For any other purpose disclosed to you at the time we collect your information or with your consent.

4. How We Share Your Information

We do not sell, trade, or rent your personal information to others for their marketing purposes. We may share your information with third parties in the following situations or as otherwise described in this Privacy Policy:

• With Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., IT and system administration, cloud hosting, payment processing, data analytics, marketing assistance, document management, and other professional services). These service providers are contractually obligated to protect your information and are restricted from using it for any other purpose.
• For Legal Representation: In the course of providing legal services, we may need to share your information with opposing counsel, courts, government agencies, experts, consultants, and other third parties involved in your case. This sharing is done in accordance with our professional obligations and attorney-client privilege.
• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
• With Your Consent: We may disclose your personal information for any other purpose with your consent.
• Aggregated or De-Identified Data: We may share aggregated or de-identified information, which cannot reasonably be used to identify you, for various purposes, including research, analysis, and improving our services.

5. Cookies and Tracking Technologies

Our Site may use cookies, web beacons, tracking pixels, and other tracking technologies to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Site.

5.1. Types of Cookies We May Use

• Essential Cookies: These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
• Performance and Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site.
• Functionality Cookies: These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting/Advertising Cookies: These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. [Specify if you use these and provide opt-out mechanisms].

5.2. Your Choices Regarding Cookies

You can manage your cookie preferences through your browser settings. For more information on how to control cookies, check your browser or device's help material. You can also opt-out of certain third-party cookies through the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out page.

[Consider adding a Cookie Consent Banner/Tool to your website for compliance with regulations like GDPR/ePrivacy Directive.]

6. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. These measures include, but are not limited to, encryption, access controls, secure servers, and regular security assessments. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

Information transmitted to us via email is not secure. If you have confidential information to send us, please contact us to arrange for a secure method of transmission.

7. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, and to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws or ethical rules for legal professionals), resolve disputes, and enforce our legal agreements and policies.

Client files and information related to legal matters are retained in accordance with applicable legal and ethical rules governing lawyers and law firms, which may require retention for a specific number of years after the conclusion of a matter.

8. Your Rights and Choices

Depending on your jurisdiction and applicable law, you may have certain rights regarding your personal information. These rights may include:

• The right to access: You may have the right to request copies of your personal information.
• The right to rectification: You may have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure (right to be forgotten): You may have the right to request that we erase your personal information, under certain conditions.
• The right to restrict processing: You may have the right to request that we restrict the processing of your personal information, under certain conditions.
• The right to object to processing: You may have the right to object to our processing of your personal information, under certain conditions.
• The right to data portability: You may have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: If we are relying on your consent to process your personal information, you have the right to withdraw that consent at any time.
• The right to opt-out of marketing communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails or by contacting us directly.

To exercise any of these rights, please contact us using the contact information provided in Section 12 ("Contact Us"). We will respond to your request in accordance with applicable law. We may need to verify your identity before processing your request.

[Note: Specific rights vary greatly by jurisdiction (e.g., GDPR for EEA residents, CCPA/CPRA for California residents). This section MUST be customized based on applicable laws and legal advice.]

9. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

[If you specifically target or have establishments in other jurisdictions (e.g., the EEA), you will need to address specific requirements like Standard Contractual Clauses (SCCs) or other transfer mechanisms.]

10. Children's Privacy

Our Site and services are not directed to individuals under the age of 13 (or a higher age threshold as required by applicable law, e.g., 16 in some GDPR contexts). We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers. If you believe that we might have any information from or about a child under 13, please contact us.

11. Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

13. Contact Us

If you have any questions or comments about this Privacy Policy, our data practices, or your dealings with this Site, or if you would like to exercise any of your rights, please contact us at:

Please clearly state your inquiry or request so that we may address it effectively.